Youtube launches test of its new Tiktok rival in India
YouTube has lunched test of a beta version of its new TikTok rival in India.
YouTube Shorts will limit videos to 15 seconds, and the platform will feature creator tools that are similar to Chinese-owned TikTok’s.
India banned TikTok and 58 other Chinese apps in June as border tensions rose between the two countries.
At the time, India was TikTok’s biggest foreign market, with an estimated 120 million users.
YouTube will also be in competition with a number of local competitors who have rushed in to fill the void after TikTok’s ban in India.
In a blog post, YouTube’s vice president of product management Chris Jaffe said Shorts is for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.
The new platform features a multi-segment camera to string multiple video clips together, speed controls, and a timer and countdown to record hands-free.
Shorts also gives users the option to record using music as well as access to a library of songs.